Why Storytelling?
May 5, 2008
Because telling stories works. Because stories stick.
Storytelling is natural and easy and entertaining and energizing.
Stories help us to understand complexity.
Stories can enhance or change perceptions.
Stories are easy to remember…and engage our feelings…
Storytelling enables individuals to see themselves in a different light, and accordingly take decisions, and change their behavior in accordance with these new perceptions, insights, and identities.
